People who shop online nowadays expect a user-friendly experience. Customers’ needs, as well as online buying trends, are continuously changing. Simply having an eCommerce website and displaying product information isn’t enough; businesses must continually review and update their websites to keep up with changing client needs and trends.
What are the telltale signs that your website requires an upgrade? Here are indicators that may assist you in figuring out why customers leave your website without making a purchase.
Trouble Ranking on Google
The first and most obvious symptom that your eCommerce website is in trouble is a reduction in search engine rankings. Your business will not thrive and prosper without clients, no matter how fantastic your products are or how great your customer service is.
No customer wants to look at the 4th or 5th page of Google; they want to see what’s on the first page, only 0.78% of Google searches click on results from the 2nd page. So, if your rating has plummeted, you need to ensure you’re spending time on your website search engine optimisation.
Incompatible With Mobile Devices
The bulk of today’s customers choose to shop on their mobile phones. So, if your site is not responsive, you have a problem. You need to ensure your site has fluid layouts, flexible grids and different font sizes.
To test your website responsiveness, access your site on any smartphone and see how it looks and if there is anything that needs to change. Your website is in jeopardy if some text or layout is missing or has vanished from the screen, causing navigational difficulties. If you see problems, you need to fix it, but if you don’t know how, think about partnering up with ecommerce web design experts.
Unappealing Layout, Images, and Graphics
It’s a sign of inadequate maintenance if your photos are old, poorly formatted, and no longer relevant to your brand.
Images and graphics on a website serve a dual purpose: they illustrate your company’s and products’ motives and keep the ecommerce site visitors engaged. For example, your clients will be disappointed if you added a Christmas layout over the holiday season and haven’t removed it yet. They’ll assume your website is out-of-date and unprofessional.
To avoid this, you’ll need to revamp your website or ask a professional to work on your eCommerce website design.
Your Ecommerce Website Has Speed Issues
Your website is likely infected if it’s running slowly. Using the Google Page Speed Test function, you can quickly check this. If the speed score is less than 90, several difficulties must be addressed as quickly as possible.
Why Is It a Costly Mistake to Ignore Ecommerce Website Maintenance?
Breach of Security
If you neglect site upkeep, you risk giving hackers and cyber criminals access to your sensitive data, financial information, and other valuable digital assets. If your site’s security isn’t up to par, it could spell disaster for your company.
Decrease In The Number of Customers
If your website has slow loading times, confusing user interface, security concerns or is not responsive, you will lose out on customers. And when you see a drop of the number of orders, it’s more likely that they’re visiting your competitors’ stores instead.
Higher Rate of Cart Abandonment
Around 86% of online shoppers will pay more for a smoother, better shopping experience, so make your site user friendly and you’re halfway there. However, if your website has issues, especially with the speed and a lengthy checkout procedure, it will put customers off and your store will have a high card abandonment rate.
This happens when users add items to their shopping carts but then leave the site without making a purchase. Regardless of how innovative your products are, you won’t be able to sell them if your website isn’t performing at its best.
Unrealised Potential
If your contact form malfunctions and goes unnoticed for a long time, you may miss out on valuable opportunities to sell your products or services or collaborate with other companies.
Final Thoughts
Online customers have more power than ever before. Businesses must capture their attention, meet their demands, and learn to adopt a customer-centric strategy. Customers will appreciate it if you make shopping easier, safer, and more fun.
We Are Innovative is a UK web design and digital marketing firm. We specialise in creating beautiful WordPress and eCommerce websites. If you need an eCommerce website design in Southampton, contact us!
