Web Design – The Gateway to Your Perfect Brand Image

Your website acts as a gateway for your brand image. It strikes a virtual first impression that is needed to make when you are into the stream of a business. For example, if your nature of business is selling organic produce, having an aesthetic theme related to the genre will create an atmosphere that elevates your sales pitch. A great website design is essential for audiences because it reflects your den and it can make or break your website.

The prime purpose of website design is to improve user experience. It should also focus on promoting your brand’s online presence. So you cannot afford to mess this up because it will end all your hard work down the pothole.

Significance Of Website Design By Attracting Consumers!

Many factors play an important role while designing your website. And while most people think that website designing means making your site look great with some amazing pictures and videos, there is a lot more to it.

Certain things have to be kept in mind while you are on the stage of creation. Here, take a look at what we have listed!

Brand Image

Your website is the reflection of your brand. Your website colour theme, fonts, border, and every minute detail is the podium through which your brand can be recognised. So, these things must be considered when designing it. If your company is in environment-friendly products, you can use a green colour theme which will automatically connect to the niche.

Let’s look at Pepsi Max UK, for example. Their brand colours are red, white, blue and black. So, their website is designed keeping those colours in mind to create a sense of brand identity for the users.

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Using your brand colours strategically in your website design is critical and comes down to more than just aesthetics. Your brand colours are a powerful tool for communicating your brand’s message and creating brand recognition. And if Pepsi used other colours for its website design, the product identity would look vague and the purpose would be lost.


Don’t add too many shenanigans; to make it look like a circus ring. Too much of anything is bad. You need to find a balance and stick to it. Your website layout should be easily navigated and understood.

A simple, sleek, and minimalist website is gaining immense success in this era. Make your layout stick to your theme and ensure your website is responsive. This means it would look great on all devices. In fact, 71.3% of web designers believe that a non-responsive web design is the top reason visitors leave a website.
Remember that a clean layout will attract more consumers and generate a good amount of business.

A Good Website Design Aids In SEO

If you want your business to be found online, you have heard of SEO and how it is significant for website ranking. If you want to rank high in the search results, you need to spend time to optimise your website. There are quite a few things that affect your ranking, and one of those things is website design.
SEO and web design are two integral parts of website development.

Some common SEO and web design mistakes are:

  • Not having a mobile-friendly website
  • Having a slow-loading website
  • Using too many pop-ups
  • Bad website navigation

One of Google’s requirements for ranking high on search results is making your site user-friendly and providing high-quality content. If your website is poorly designed, it will not only be difficult for users to find the information they are looking for, but it will also be difficult for Google’s crawlers to index your site correctly.

A good website design makes your site easy to navigate and increases the chance that users will stay on your site long enough to consume your content and convert them into customers.

Easy Navigation

Your website navigation should be easy to understand and follow. Make it intuitive. Think about the customer journey on your site and then design it with this in mind. Your website users should be able to find what they are looking for with no hassle. All the important pages on your website should be easily accessible from the home page. You can use menus, breadcrumbs, and links to help users navigate your site.

Think about it, you want to order a birthday cake on a bakery’s website, but you cannot find their contact page, or see any examples of their previous work. Are you going to use their services? Most likely not.

So, if your website is difficult to navigate, your users will simply leave and take their business to your competitors.

To Sum Up

Just like content, a good web design is also very important. After all, it showcases the first impression and attracts potential customers, which can generate revenue. The things that have to be focused on well in the design elements are fonts, layout, colour theme, and proportion of the segments. If these attributes are divided well, then who knows, your website might grab the number one spot!

If your business website is not converting as you think it should contact We Are Innovative today to find out more about our web design services.

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