Trades Business Reputation Management

Bespoke solutions for trades businesses who want to protect their name.

Of people trust online reviews as much as personal recommendations.
47 %
Only 1% of people do not read any reviews before hiring a tradesperson.
15 %
Of people put reputation before price when hiring a tradesperson.
33 %

Your trades business reputation is result of everything you say and do as a business. If you’re only taking care of it when a blow has been delivered, then your reputation is already at risk.

How we can help

We Are Innovative helps you manage your trades business reputation, create customer trust and build greater demand. We do this by monitoring and maintaining your online reviews,  spreading their feedback and help your business stand out from your competitors.


We offer five unique services that can run in parallel to one another.

You can choose multiple services:


We will stay on top of conversations about your business.

£179 a month

Social Media

We will help you showcase your business on social media.

£49 a month


We will generate more reviews from your happy customers. 

£349 a month

Google Business

We will claim listing profiles and set up Google Business Profile.

£49 one off payment

Need to fix your business' reputation?

We offer a thorough Reputation Repair Service.

Choose your reputation services

You can choose multiple services:
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Majority of brand interactions happen online, and your trades business’ online reputation has a direct impact on whether or not people want to spend their money with you. This is why engaging with your customer feedback, both negative and positive is vital.


Reputation management is the method of collecting insights, monitoring how consumers perceive your business and taking action when necessary. Reputation management influences people’s sentiment by changing what they see when they search for your business on google, social media and online forums.

Managing your reputation is crucial for your business, as it attracts valuable new customers, as well as safeguards the loyalty of existing customers. Your trades business reputation also provides an advantage over other companies within your industry.

Your reputation is our business. We help trades businesses improve their online reputation by monitoring, generating and answering your business reviews. Sharing positive news about your business and ensuring a bulletproof online presence.

Getting a complaint from your customer is a real kick in the teeth, however a complaint can be easily turned around in the way you deal with it. Getting a negative review can be an opportunity to showcase quality customer service and your willingness to resolve the issue.

We Are Innovative has a great team of reputation management professionals that handle the negative reviews for you, we will respond, flag the feedback to you and take the conversation offline.

Our aim is to resolve the complaint and get the customer to come back.

We will develop a bespoke strategy with you to ensure you have claimed the listing on where your business appears, conduct review outreach, make it easy for your customers to leave reviews and most importantly respond to your brand mentions and reviews.

A study of UK homeowners found that 85% of people think it’s not easy to find a trusted tradesman. Consumers want to deal with a business they believe in, and they might look elsewhere if they feel like you don’t share the same values or principles.

This is why reputation management is the key to your trades business success. A great reputation can attract new customers and help your business grow, but even if your reviews are average, you’re likely losing more customers than you think.

Customers rely heavily on online research before contacting a trades business. In fact, 63% of consumers search online reviews before hiring a tradesperson. Therefore, reputation management should be a high on your priority list.

Reputation builds trust and credibility, meaning more people will choose your business over your competitions. A good reputation can also increase your profits. 

By actively monitoring your reputation and replying to your reviews, you may benefit from a steady flow of new and existing customers. 

Reviews don’t only influence your business’ growth, but also the opinions of potential and current customers. What’s more, 87% of customers read up to 10 reviews during their research, and 73% of customers are only interested in reviews written in the last month.

We don’t like contracts, our services are on a month to month basis. If for some reason you want to cancel your service, give us 30 days notice.

Latest News

The latest reputation news and articles from WAI.
How to develop a strategic reputation management plan? featured image

How to develop a strategic reputation management plan?

September 2, 2022
7 Dos & Don'ts of Managing Trades Business Reputation

Trades Business Reputation: 7 Do’s and Don’ts

August 15, 2022
reputation management strategy featured photo - chess player

Why You Need a Great Reputation Management Strategy?

April 21, 2022

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