A study of UK homeowners found that 85% of people think it’s not easy to find a trusted tradesman. Consumers want to deal with a business they believe in, and they might look elsewhere if they feel like you don’t share the same values or principles.
This is why reputation management is the key to your trades business success. A great reputation can attract new customers and help your business grow, but even if your reviews are average, you’re likely losing more customers than you think.
Customers rely heavily on online research before contacting a trades business. In fact, 63% of consumers search online reviews before hiring a tradesperson. Therefore, reputation management should be a high on your priority list.