How to develop a strategic reputation management plan?
September 2, 2022
Bespoke solutions for trades businesses who want to protect their name.
Your trades business reputation is result of everything you say and do as a business. If you’re only taking care of it when a blow has been delivered, then your reputation is already at risk.
We Are Innovative helps you manage your trades business reputation, create customer trust and build greater demand. We do this by monitoring and maintaining your online reviews, spreading their feedback and help your business stand out from your competitors.
We offer five unique services that can run in parallel to one another.
We will stay on top of conversations about your business.
We will help you showcase your business on social media.
We will generate more reviews from your happy customers.
We will claim listing profiles and set up Google Business Profile.
Majority of brand interactions happen online, and your trades business’ online reputation has a direct impact on whether or not people want to spend their money with you. This is why engaging with your customer feedback, both negative and positive is vital.
Reputation management is the method of collecting insights, monitoring how consumers perceive your business and taking action when necessary. Reputation management influences people’s sentiment by changing what they see when they search for your business on google, social media and online forums.
Managing your reputation is crucial for your business, as it attracts valuable new customers, as well as safeguards the loyalty of existing customers. Your trades business reputation also provides an advantage over other companies within your industry.
Your reputation is our business. We help trades businesses improve their online reputation by monitoring, generating and answering your business reviews. Sharing positive news about your business and ensuring a bulletproof online presence.
Getting a complaint from your customer is a real kick in the teeth, however a complaint can be easily turned around in the way you deal with it. Getting a negative review can be an opportunity to showcase quality customer service and your willingness to resolve the issue.
We Are Innovative has a great team of reputation management professionals that handle the negative reviews for you, we will respond, flag the feedback to you and take the conversation offline.
Our aim is to resolve the complaint and get the customer to come back.
We will develop a bespoke strategy with you to ensure you have claimed the listing on where your business appears, conduct review outreach, make it easy for your customers to leave reviews and most importantly respond to your brand mentions and reviews.
A study of UK homeowners found that 85% of people think it’s not easy to find a trusted tradesman. Consumers want to deal with a business they believe in, and they might look elsewhere if they feel like you don’t share the same values or principles.
This is why reputation management is the key to your trades business success. A great reputation can attract new customers and help your business grow, but even if your reviews are average, you’re likely losing more customers than you think.
Customers rely heavily on online research before contacting a trades business. In fact, 63% of consumers search online reviews before hiring a tradesperson. Therefore, reputation management should be a high on your priority list.
Reputation builds trust and credibility, meaning more people will choose your business over your competitions. A good reputation can also increase your profits.
By actively monitoring your reputation and replying to your reviews, you may benefit from a steady flow of new and existing customers.
Reviews don’t only influence your business’ growth, but also the opinions of potential and current customers. What’s more, 87% of customers read up to 10 reviews during their research, and 73% of customers are only interested in reviews written in the last month.
We don’t like contracts, our services are on a month to month basis. If for some reason you want to cancel your service, give us 30 days notice.