Every year Pantone Color Institute forecasts global colour trends that designers and brands can use to leverage colour psychology and emotion in their design strategy. The Pantone Colour Institute’s colour experts select colours by considering new trends in technology, the entertainment and fashion industry, as well as lifestyles and popular travel destinations.
For the year 2021, the company picked two colours of the year: Ultimate Grey to symbolise resilience, and Illuminating which reflected optimism. However this year the most fashionable shade was Very Peri.
The new PANTONE 17-3938 Very Peri, which embraces the qualities of blue with a violet-red undertone, represents creativity, curiosity, and carefree confidence.
According to Pantone, the new shade is a symbol of the unprecedented change and transitioning period we are all going through as we are emerging from isolation. The new colour illustrates our changing standards in the real world and in the community created within the digital space.
Every year, the colour of the year has influenced product development, social media, home decor, graphic design and so much more. To use the colour in your designs Pantone has put together different colour palettes you can find here.
The new colour of the year 2022 code is #6667AB and it looks like this:
So how can you use this to your advantage?
Colour influences consumers’ emotions and perceptions about a company’s goods and services. Having a colour that matches your brand personality can make it easier for customers to recognise your brand and attract more customers.
Remember, to be ahead of the curve this year, use Very Peri on your social media, in design or even in your packaging. This will show your potential customers that your brand is creative, dynamic, and joyous.
Have a Very Peri new year!