How important is local search?

How important is local search? When it comes to SEO, there is a temptation to focus almost exclusively on the main search results. For many businesses, directing resources at a local search campaign may actually make more sense. If you aren’t yet convinced that local SEO is a worthwhile use of your SEO budget, read […]

A beginner’s guide to online reviews as their importance soars

How important is local search? A beginner’s guide to getting to grips with online reviews as their importance soars The latest research on online reviews has highlighted just how vital they are to business success, especially as an eCommerce retailer or local business. The updated Local Consumer Review Survey discovered that more than eight in […]