Online reputation monitoring is the process of tracking, identifying, and responding to online content about your brand. This can include anything from social media posts and online reviews to news articles and blog posts.
The goal of monitoring your reputation is to protect and improve your online presence. By tracking what people are saying about you online, you can identify potential problems early and take strategic steps to nip them in the bud.
Monitoring your brand’s reputation also helps you to improve your customer service, learn from your mistakes, and make sure that your online presence is as positive as possible.
Why is online reputation monitoring important?
Just like you would keep an eye on your bank balance or stock prices, you need to be aware of what people are saying about you online.
A negative review can do serious damage to your business, especially if you have a small business with no established brand.
This is why protecting and monitoring your business reputation is crucial for smaller businesses. Study shows that 72% of customers will switch brands after just one bad experience and dissatisfied customers on average tell 9 to 15 people about their poor experience.
Your online reputation is one of the most important assets of your business. It is increasingly important for your business to optimise your online presence and track your brand mentions, to see what your potential customers see when they search for your brand.
76% of consumers look for a company’s online presence before visiting in-person, according to a report from Visual Objects. If your target audiences don’t like what they see, they will take their business to your competitors.
What Are The Benefits of Online Reputation Monitoring?
1. Early Detection
One of the biggest advantages is that it allows you to detect any potential problems early.
When you’re monitoring your brand’s online presence and see negative customer feedback, you can assess the situation and reply with the best possible strategy, before the situation has a chance to do serious damage to your business.
2. Improved Customer Service
By monitoring your brand’s positive and negative mentions, and finding out what people are saying about your business online, you can identify any areas where your customer service could be improved.
This gives you a chance to make changes and ensure that your customers are happy.
3. Learning from Mistakes
Reputation monitoring can also help you learn from your mistakes. If you see positive or negative mentions, reviews, or comments, you can use them to improve your business.
This gives your valuable insights, so you can avoid making the same mistakes in the future.
4. Positive Online Presence
By tracking and responding to online content, you can ensure that people have a positive view of your business.
5. Increased Sales
All of these benefits can lead to one very important thing: increased sales. When your online reputation is positive, people are more likely to do business with you.
This can lead to a significant increase in revenue for your business.
How to monitor your online reputation?
There are many reputation monitoring tools and services that can help you keep an eye on your online reputation.
Some of the most popular and effective ones include:
Google Alerts
Google Alerts is a free service offered by Google that allows you to set up alerts for specific keywords or phrases.
You can receive email notifications whenever those keywords are mentioned online, allowing you to quickly respond to any negative mentions.
Mention
Mention is a paid reputation monitoring tool that offers features such as real-time alerts, competitor analysis, and comprehensive reporting.
With Mention, you can track mentions of your company across the web, including social media, news sites, and blogs. You can also set up alerts for specific keywords or phrases.
Reputation.com
Reputation.com is another paid reputation monitoring tool service that offers features such as social media monitoring, online review management, and online crisis management.
BuzzSumo
BuzzSumo is a paid online reputation management tool that allows you to see the most popular online content about your company.
With BuzzSumo, you can track online mentions of your company across the web, including social media, news sites, and blogs.
Social Mention
Social Mention is a free brand online reputation monitoring tool that allows you to track what is being said about your company on social media.
You can set up alerts for specific keywords or phrases, and you will be notified whenever those keywords or phrases are mentioned online.
The following data are presented as follows to assist you to evaluate, monitoring, and improving your brand’s reputation:
- Strength – the likelihood that your brand is discussed on social media.
- Sentiments – the ratio of positive mentions to negative mentions.
- Passion – the likelihood that people talking about your brand will do so repeatedly.
- Reach – the total number of distinct authors that write about or reference your brand.
SentiOne
SentiOne helps you monitor what your stakeholders are saying about your brand. When using SentiOne you get access to real-time and historical data. You can track mentions of your brand, social profiles, and keywords.
Meltwater
Meltwater’s social listening and media monitoring platforms help you keep track of your business reputation onine. Meltwater sends you real-time alerts about negative content, so you can prevent an online crisis from bubbling up.
Brandwatch
Brandwatch is a paid online reputation monitoring tool that offers a wide range of features. With Brandwatch, you can track online mentions of your company across the web, including social media, news sites, and blogs. You can also set up alerts for specific keywords or phrases.
How to get started with online reputation monitoring
If you’re looking to get started with monitoring your online brand reputation, here are a few tips:
1. Decide which online reputation management tools and services are right for you. There are many different options available, so do your research and find the ones that best meet your needs.
2. Set up alerts for specific keywords or phrases. This will allow you to quickly respond to any negative mentions of your brand online.
3. Use online reputation management tools to track your social media activity and online reviews. This will help you identify potential problems early on and take steps to fix them.
4. Create a crisis management plan. This should include steps for how you will respond to negative online content and reviews.
5. Monitor your brand reputation regularly. This will help you identify any potential problems early on and take steps to fix them.
6. Stay up to date on the latest online reputation management trends and tips. This will help you keep your online reputation in top shape.
Conclusion
Online reputation monitoring is there to help you keep your eyes open and be proactive about protecting your brand.
Everything brand-related on the Internet should be carefully watched out for – from the company’s social media accounts to the news published online.
A good online reputation management expert will need to know how to spot potential pitfalls when they are still fresh and he will have to keep tabs on all the issues that may affect your business.
Monitoring your business online is important for any business that wants to maintain a good brand reputation.
How WAI Reputation Services Help You
There are a couple of free tools on this list, but most of the online reputation management software is expensive. If you have a small business, you might not afford these online reputation tools.
What’s more, it can be very overwhelming to start monitoring your brand’s reputation, so this is why WAI is here to help you.
Our affordable and effective Reputation Management Services help you track your brand sentiment, and maintain a positive online profile. And most importantly, help you protect your business from any unwanted negative content.
Take control of your reputation today!
