Have you ever wondered why your bounce rate is so high?
You have amazing products and outstanding offers; plus, the content is phenomenal but still fails to retain your visitors. Why is that? Let us explain you with a simple example below. You might even think you have used great web design to develop your website.
Whether your business is B2B or B2C, people trust your brand based on your market value and online presence. If your homepage is boring, nothing can stop your butterfly customer from flying away. Even If your website loads with the speed of light, the viewer craves attraction, and this is what this blog is all about.
Elements of a Great Web Design
A great web design is not only about making your website look good. It is also about ensuring that your website is easy to use and provides a great user experience. Some of the key elements of a great web design include:
- User friendly
- Easy to navigate
- Clear and concise copy
- A strong call to action
What is the purpose of your website?
To retain the visitors and turn them into prospects.
How can you retain the visitors?
By attracting their eyes with a creative and great web design.
Then comes user-friendliness after creativity because when they are on your page, they will look for multiple options. Visitors not being able to find the desired option can leave your page all frustrated.
Now, if you think that web designs are all about looks & creativity, dear reader, you’re still not on the right path. Here are a few things you need to make sure of:
Call To Action:
Your website should be encouraging enough to make your viewer your loyal visitor. Some simple options can help you to call people to action, like “Download Now”, “Buy Now”, “Read More”, etc.
Tip: Search for top movie review websites and observe why you stay on the page for more than 10 seconds. When the rating is available on Google, reading a movie review isn’t that important. Yet still, such websites manage to retain millions of visitors for like 5-8 minutes. If you wonder why to visit the websites to believe your own eyes.
Well Designed and Easy To Use:
Well-designed websites are easy to navigate and visually appealing. They have clear and concise headlines, well-written content, and a strong call to action. They also provide a good user experience, are easy to use, and are visually appealing.
Your visitors want to see a great design, in fact, studies show that bad web design can account for 94% of website rejections. Design isn’t just what your website looks like; it’s how easy it is to use. A well-designed website should be easy to navigate, with menus that are simple to understand and use. The content on your website should be well-written and informative, without being too long or dense.
A good website with great web design, but without quality content is not a good website! It is what it is.
If your website is catchy and easy to use, it will surely get a lot of visitors. But if you don’t have informative and good content, spending millions to catch the fish is surely a waste of both; time & money. Some people are always looking for benefits and features. If your website fails to mention that, people will not take a second to tap BACK on your web page.
If you are here by now, you must be sure what makes your web page boring. Remember, It’s not your visitors who need you; it is you who need them. For this, you need to make sure your website is attention-grabbing, and it encourages people to spend more than 15 seconds on your site. Focus on the tips mentioned above, and you will be thanking us later!
If you need help with designing your business a beautiful website, contact us today!