eCommerce is ruling the internet and though many companies are working to make a name for themselves in this emerging field, only a few will survive in the long run due to a large number of competitors. Online competition is fiercer than ever. If you are new to this type of business, this blog post will shed light on some of the most common eCommerce mistakes to avoid while setting up an eCommerce business.
1. Subpar Product Descriptions
Suppose you are surfing the internet and find a product that you really love, but the description seems unimpressive. You probably would not buy that product even if it is in the perfect shape. The product description is an essential part of eCommerce selling. This is one thing that can make or break your business. There are many online stores that fail mainly because they cannot describe their products properly.
Make sure the product description is easily scannable, jargon-free, full of critical information and answers relevant questions.
2. Poor Customer Service
If the level of customer service is poor, your business will not survive in the long run. Consumers want to feel comfortable. They want to get adjusted to the website and be able to place orders facing no hindrances. If the customer service of your website is far from satisfactory, there’s a high chance they will never come back.
3. Complicated Checkout Process
In order to make the online buying experience enjoyable and easy, the checkout process needs to be as simple as possible. While processing the checkout process, you need to balance security and ease of checkout. The customers want to place an order within a brief span of time and check out with minimum hassle.
4. Poor Website Speed
Website Speed is an important factor for an eCommerce business. If the website feels slow, customers will get turned off and leave. This can be a big reason for driving customers away from your website. In fact, 79% of customers who are dissatisfied with a site’s performance are less likely to buy from them again. This is why you need to look after the website speed by optimising the images and the content. This will not only ensure a great user experience but will also have a positive impact on your revenue.
5. Non-Existent Social Media Presence
If you aspire to go big in the online marketplace, you need to make your presence felt on social media platforms. A social media presence is an advantage to your selling business. It helps you build a reputation and reach a wider audience. If you don’t have a social media presence for your business, it could be a serious roadblock to the success of your business. Majority of online shoppers use social media while making shopping decisions. Social media helps your eCommerce store identify, connect and nurture your sales prospects.
Social media helps your eCommerce business build brand awareness, communicate with your customers and in turn generate more sales for your online store. You should use social media to drive traffic to your website, educate your customers about your products and engage with them.
These are some of the most common eCommerce mistakes to avoid while building an online business. When you build your online business, establish a connection with the customers by giving them an excellent product and excellent customer service. These are the key factors that count while building a successful online business.
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