A great website is paramount to staying competitive and successful. Unfortunately, creating an excellent website is no easy task. If it were, then everyone today would have a stunning and highly converting website, which is obviously not the case.
So, how do you ensure your website is designed properly to achieve success? Here are some of the best website design practices you should apply:
1. Optimise for Mobile Use
Mobile use has grown exponentially in recent years. The vast majority of users now access the Internet only through mobile phones and tablets, not traditional computers. According to a study, e-commerce conversion rates are 4x higher on a mobile platform. If you want to stay competitive, you need to be designing your site with mobile users in mind on all fronts.
2. Use Common Desktop Browser Standards
For years, Internet Explorer dominated the desktop browser market. Since then, the market has shifted substantially towards Chrome, Firefox, and Safari. Unfortunately, many designers are still using Internet Explorer standards. This means that older browser versions will have trouble viewing your website as it is not being optimised for them.
3. Use Responsive Design
With all the changes in the browser market, it’s essential to use a responsive design. A responsive site will automatically adjust to fit the screen size of any device, meaning that mobile users will have the same experience that desktop users have.
4. Create a Unique and Effective Logo
Another crucial element of a successful website is that you must have a great logo. Get a professional designer or use an online editing tool like Canva to create consistent visuals that can be used across multiple mediums.
5. Give Users a Reason to Stay
Once people come to your website, what is their incentive to stay? You need to have a reason for them to look around or purchase something. Do you have a blog? Perhaps you can provide articles of interest to them. SlideShare? Maybe you can provide useful information that they want to read.
6. Link to Social Media
While you want to give visitors a reason to stay on your website, you should also give them a reason to leave. Your visitors should know how to find you on social media and what they can find there. Adding social media links to your website is also a great way to make it easier for you to maintain your business.
7. Include A Strong CTA
The whole purpose of your website is to drive traffic. That’s why you want to include a strong call to action. You want to communicate that you have something of value to offer them. Without a strong call to action, your visitors will have no reason to stay.
8. Keep It Simple
As a website designer, you have an obligation to make the buying process as simple as possible for your customers. Don’t make them jump through hoops to purchase something. Always ensure your website is simple in all aspects, from its aesthetics down to its navigation design. This creates fewer hurdles for customers to overcome to make a purchase, meaning that you get to enjoy more sales and conversions.
Your website is the foundation upon which your business is built. If you want to be successful, then you need to build it correctly. It’s time to let go of old practices and embrace the future. Now that you have a better understanding of the best practices, you can ensure that you are making the changes necessary to succeed!
We Are Innovative is a digital marketing and web design agency; that creates stunning WordPress websites and e-commerce sites that can achieve success. If you are looking for UK website design services, get in touch with us today!